Ultimately Star Wars problem stems from purse puppy hire Kathleen Kennedy. She approached this third trilogy with a political agenda and no story whatsoever. She honestly appears to have viewed the story as something unimportant that will just take of itself.
Hiring J.J. Abrams to write and direct the first movie was a no brainer. I mean literally because no synaptic processes were in evidence when making this decision. The man is a hack, a successful hack to be sure but a hack none the less and it's obvious. He's all bells and whistles. A mystery box is a lead in. You intrigue and lure the audience because of their natural curiosity but the payoff has to be correspondingly rewarding. The payoff can't be another mystery box.
Sure we all hate The Last Jedi but lets not pretend that The Force Awakens was the start of something good.
Rey had an interesting lead in. During her first five minutes of screen time, you saw a kid with a hard knock life scratching out a living in a planetary junkyard that was NOT Tattooine. Then they blew her interesting lead in by turning her into worst Mary Sue of all time. Seriously, Rey is going to be in the text books.
Everybody is giving Rian Johnson a huge ration of shit (and rightfully so) for not giving the audience a reason to show up for the next movie but honestly Abrams was almost as bad. Kylo Ren was probably the only really intriguing character in the movie but he was ruined as an enemy by having him defeated by a nobody with no training. An event so unlikely even Rian Johnson felt the need to explain what happened and that's saying something. Blowing up the Death Star III was as egregiously cliché as introducing it in the first place. After the first two went boom, it's a little ridiculous to say that no one at any time during the third one's construction said the words, "there is no easy way to blow this one up, right?"
The big question is: wasn't there an adult in the room? Wasn't it someone's job to make sure that the crown jewels weren't smashed? Indeed there was somebody with that job and her name was Kathleen Kennedy. She started off as Speilberg's secretary of all things but Steve could rely on her to get things organized and there on time, that can take you pretty far in Hollywood. Credit where it's due she was clearly good at that. But it ends at organization with her.
I looked over her credits at IMDB and a pattern emerged. She has always worked for driven men with a vision. She really couldn't spot a story at all but she could tell when a man with focus was giving her that "funny feeling". It gave everyone the illusion of her being able to tell good from garbage. That has clearly never been the case. Sure she the producer on M. Night Shalaman's Sixth Sense but she was also the producer on M. Night Shalaman's The Last Air Bender.
But it this actually worked well for a while but sadly her age has affected her taste in men.
She has metaphorically speaking, gone from desiring an Older And Successful Tycoon to desiring a Hot Young Pool Boy who makes her feel young again. Who also convinces her to take up things like scuba diving, hang gliding and skydiving which is rather foolish and silly for a woman her age.