Even with worldwide distribution (minus China because "it's Communist government believes that it's witchcraft,") it doesn't look like it's going to cross the one hundred million dollar mark. Once again Sony Pictures proves itself to be the Branson, Missouri of Hollywood.
Steve Sailor at Takimag made some (in hind sight obvious) observations that I missed
In reality, transmuting movies across identity categories is a lot of work to do well. For example, consider one of the least politically sensitive changes: male age. Screenwriter William Goldman wrote in Adventures in the Screen Trade, his much-appreciated advice memoir:
A friend of mine is struggling now with an adaptation of a novel in which he was instructed to keep everything just the way it was, except for one small change—make the main character, who is sixty-six in the book, forty years old…. A change like that is agony. Because you can’t really keep anything in the book. The problems and tensions of the novel shift epically when you lop a quarter century from the hero’s age.Male to female is at least as big a change, but Feig wasn’t willing to do all that much work on a property that appealed to him for its prototypical boyishness.
Ghost stories, such as Hamlet, A Christmas Carol, and Ghost, traditionally appealed to female audiences because they are so often about unresolved relationships. The innovation of Dan Aykroyd and Harold Ramis’ 1984 Ghostbusters script, however, was to drop all that touchy-feely stuff and instead portray ghosts from the masculine perspective of science-fiction world-building.
This idea supercharged the weaponry with which the four uniformed heroes stand shoulder to shoulder to shoot ghosts while making sure to never cross the streams. Therefore, the franchise moved an ungodly amount of toy merchandise and videogames over the decades to little boys.
Not surprisingly, Target already had the new toys marked down even before the movie debuted. Little boys are extremely sexist and little girls aren’t interested in guns or vehicles.
Toys being the other big reason to restart a franchise. This one is not yet officially a bomb. There is a lot of whistling in the dark at Sony over how Feig's comedies have long legs. But as Steve just pointed out, Feig has always made women's comedies. Ghostbusters (2016) is men's comedy that has undergone sex reassignment surgery.