Look, I’m not a Harry Potter fan. I was way too old when that trend trended. However like any other sentient lifeform who was alive on Sol Three between 1997 and 2009, I was forced to become aware of it.
Having children of the right age forced me to become more aware of it, than I ever wanted to be.
On the face of it Harry Potter is really nothing more than good old fashioned toff school fiction. When Harry Potter and the Philosopher's Stone was published, it was literally one hundred years out of date.
It followed to the British imperial inche every stereotype of the genre.
The heroes were a poor boy, an orphan and a nose in the book nerd (I believe the period term was swot). Other standard characters included; The kindly headmaster, the sympathetic teacher, the cruel instructor...
...and of course the school bully.
J.K. Rowling: America’s favorite Scottish Welfare Mom, recently was disturbed enough about her fan’s attraction for Draco to write:
"Draco remains a person of dubious morality in the seven published books, and I have often had cause to remark on how unnerved I have been by the number of girls who fell for this particular fictional character," she writes. "All this has left me in the unenviable position of pouring cold common sense on ardent readers' daydreams, as I told them, rather severely, that Draco was not concealing a heart of gold under all that sneering and prejudice and that no, he and Harry were not destined to end up best friends."
Of course there is no “heart of gold,” to be uncovered. The girls know that, its why they are attracted to him in the first fucking place. They don’t want to turn him around. They don’t want to improve him in anyway. They want him to be just what he is.
Oh, he’s a cowardly Alpha. No question about that but courage is not all that important as an Alpha trait. In fact it’s a rather poor survival trait.
Malfoy as presented is rather high on the Dark Triad. Strongly narcissistic from childhood on. He also had a clear penchant for machiavellianism. He was not however a psychopath but rather his father’s emotional abuse resulted in a high degree of high functioning sociopathological behavior but he was not a true sociopath, it was his only real weak leg on the Dark Triad.
Rowling seems to think her fans want to reform poor little rich boy, Draco.
Malfoy can gather resources, whether or not those resources wish to be gathered by him. He is a natural leader, (see Crab and Goyle) . No weak or submissive body language, (unlike Ron). And while a coward, Draco is willing to take risks and he appears to have no fear of failure. He doesn’t seek approval, even from Snape. Very competitive, he effortlessly dominates House Slytherin. The most ambitious house at Hogwarts, In fact, he appears to have had it under his heel from a very young age.
Malfoy projects an almost unnatural confidence. Good looks and money are just icing on the cake.
Clearly and obviously Rowling, Mary sue-ed herself into the story. Which is the only reason there will never be Harry Potter sequel called; Hermione Weasley and the Suspiciously Blonde Baby.